"Now group" is "나우족"(na-u-jok) in Korean. 나우 of 나우족 (Nowjok) is word that an acronym for 'New Old Women', 족 it is expressed in Chinese characters "family". By the 40-50-something women neglect the care and self-investment in order to keep the youth, actually without any wrinkles on the face, it refers to a person you have never feel old. This background is of course the economic affluence is boosted; it has attracted attention as a marketing layer. Related words are루비 족 there is a word (Rubijok). For men of means "anymore uncle does not say that" 노무족 there is a word (Nomujok).
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